We know that sales run on relationships. Many of these relationships turn into friendships that will last a lifetime. Occassionally, we get the opportunity to build friendships with clients and colleagues that reach a different level. This is a level of trust, likeness, and mutual visions and goals.
I have been lucky enough to build a few of these relationships. I look forward to traveling into town to work with these friends. Not only is the company during the working days more enjoyable, but there seems to be an added level of productivity. We are on the same page, bounce ideas off of each other, run the streets of sales with reckless abandon, and challenge each other to be better. This working environment promotes success. Tasks are achieved easier, and projects are approached with the same goal in mind.
The more relationships that you have like this, the more successful you will be. I don't know that there is a strategy to build these relationships, as the key ingredient to these relationships is in the genuine interaction.......which cannot be force or faked. Perhaps its dumb-luck, or choosing your business partners properly, or simply taking stock in this persons well-being. It's not about finding the formula, it's about recognizing when the potential is there and growing......together.
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