It's hard enough to earn new clients. Once we have achieved this, as salespeople, our low hanging fruit of future opportunities is to stay close to clients that have trusted us in the past. We place so much importance on activity, that we always remember to keep moving.......but we often forget to continue going back to our existing relationships. It's difficult to earn trust. It's easy to do a good job once trusted. And it's crucial to continue to build off of that trust.
There are many ideas and formulas out there to achieve the "stay in touch" strategy. Just about every sales book discusses one or more of these formulas. We all work differently, and will have a different formula of staying in touch. The important thing for all of us is simply to do it.
It's common knowledge. It just makes sense. Stay in touch with those that have trusted you before. Learn the formula that allows you to best manage your time between existing relationships and new relationships. If you haven't done so, spend time evaluating where your time is best spent to achieve results......then modify your time to encourage success. Break out of your tunnel vision of running, running, running......and learn how to work smart. Staying in touch will be a key component of this.
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We are all salespeople in our own right. Some of us sell for a living, others sell/advocate on behalf of their passion. This blog is meant to share the trials, tribulations, victories, and lessons learned..............from one salesperson to another.
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About Me
- John Gayhart
- *Travel* *Sell* *Manage* *Develop* *Hire* *Train* These are the daily tasks in which consume my attention. At the end of the day, the only things that matter to me are my family, and my Christian faith. The balance of these priorities continues to be my biggest challenge of all.
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