Jump

All clients are important. All issues are important. All problems are critical.

Having said this, some need more urgency than others. Some need to hit red-alert status. When it hits red-alert time, some salespeople duck their head for cover and wait until it blows over before resurfacing. These salespeople can have success over the long run, but their level of success will hit a ceiling called "average."

Successful salespeople know that red-alert time means gather the troops, instruct an action plan, and don't let up until the action plan has been executed. Evaluate the plan during the execution, and redirect if needed, but never never let up.

Now, when it's over, maybe your plan worked and maybe it didn't. Maybe you diverted the disaster and maybe you didn't. Maybe your client is happy, and maybe they're not. If not, start over until everything is right and everyone is happy.

When a client says jump, don't ask how high or how many times. Just keep jumping until they smile.