Social media is making it easier to overcome one of the factual challenges of sales. "Out of sight, out of mind" is real, and it's true in all aspects of our life. In sales, this poses a huge challenge because we stay so busy trying to touch so many different people through so many different avenues. It can be argued how much luck, timing, preparation, etc.... play a role in your everyday sales success. But, nobody will argue the out of sight factor.
In "old school" sales, the only ways to stay in front of multiple clients all the time was through advertising, phone calls, and mail. When I started in sales, email was already a common tool, which created an efficiency in staying in touch that was lightyears ahead of years before. Now with social media, if you truly want to stay in touch..........you have no excuse not to. It is so readily accessible, and everyday it gets easier.
Of course, social media does not help with client relationships, and will never replace the live phone calls and written letters. These types of personal communication will always stay at the root of all sales. But, it does help overcome the "out of sight, out of mind" factor that only advertising used to. We should all learn how to utilize social media better, because all of our competitors already have.
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We are all salespeople in our own right. Some of us sell for a living, others sell/advocate on behalf of their passion. This blog is meant to share the trials, tribulations, victories, and lessons learned..............from one salesperson to another.
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About Me
- John Gayhart
- *Travel* *Sell* *Manage* *Develop* *Hire* *Train* These are the daily tasks in which consume my attention. At the end of the day, the only things that matter to me are my family, and my Christian faith. The balance of these priorities continues to be my biggest challenge of all.
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