The Advantage of Tenure

Some of the most inspiring sales stories that I hear include the words "I've been buying from that guy for years."  This simple phrase has so many complex implications that can be used for motivation.  We know how difficult it is to overcome, last, thrive, and excel in the marketplace of sales...........and to hear of accounts where salesman has achieved this is impressive.  Sure, it happens all the time.  But even these countless cases are the rare exception to the cases where a salesman jumps around from company to company or gets chewed up and spit out of the intense sales world. 

The sales people that are able to overcome all of the challenges year in and year out have such an advantage over everyone else trying to sell into their market. Years of proven success and happy clients can be the silver bullet in their bag of weapons.  They have proven themselves time and time again, and will always be the safe choice.  In many cases, they now have a long list of friends that will always come to them first.

I admire these sales people with long tenure in their field.  Being one of these people is a long-term goal that we should all strive for.